Brook Daly




Brook's been involved in this Family business one way or another since he was just 8 years old cleaning parts out at Horotiu. Since then he's tried his hand at many roles in the business but following his stint at uni he's now settled in to a Marketing and Analyst role.

Here's some questions to get to know him a little better:

Position? Marketing and Jack of all (master of none)
Dream Car? BMW M3 1990 E30 because first car was an E30 and I spent years obsessing over them as a kid
First Car? : BMW 316i E30 1988
Cats or Dogs? Dogs! Cats don't care for me enough.
TV series currently watching? Friends (sits on repeat in our household due to my partner)
Favourite Hobby or weekend activity? Colleagues are probably sick of hearing this, but of course jumping on my Mountain Bike and going on an adventure.
Best part of your job? People we work with - staff and customers are awesome. Also love the freedom and innovation SD European allows me to have. If I think something would benefit the business and would be cool to carry out, I can generally get sign off and start implementing it straight away.
How did you get into Automotive industry? I've been involved in this family business in one way or another since I was 8 years old out at Horotiu cleaning parts. Cars have always been a big part of my life and the Automotive industry was a natural course to take.


Brook Daly