• Welcome to SD european

    Proud to be serving our customers since 1991
    The Team

Family Owned

Established by Steve Daly in 1991, SD european has grown into a well established family owned business in Hamilton, NZ. From small beginnings, the business has grown to be a respected national company with many international connections.



SD european enjoys the finest of reputations based on integrity, fair-mindedness and technical ability and with their skills and based on this, it has become one of New Zealand's largest used, new and aftermarket parts and service specialist's.


What We Do

SD european is your one stop shop for Audi, BMW, Mercedes Benz, Mini, Skoda and Volkswagen being specialists in Used, New and Aftermarket Spare Parts and accompanied with a specialist service and repair workshop.


Highly Skilled

Specialising in Audi, BMW, Mercedes Benz, Mini, Skoda and VW, their highly skilled parts sales and technicians aided by their latest parts, diagnostic programs and scanners, are able to save you unnecessary repair expense.


Our Mission

Is to provide you, our customers and community world class customer service. We aim to achieve the highest quality in everything we do to best serve our customers. We do this through our four value pillars of Family, Driven, Innovation & Quality.

Our Values

Family - We're one team who care whole heartedly about our customers, our people and our suppliers.

Driven - We strive for the best in both ourselves and how we operate as a company, and we have a passion for success.

Innovation - We like to think outside the square, be creative, and we work hard to continuously improve ourselves.

Quality - We endeavour to do it right the first time.